Algebra

We had the opportunity to help out some friends visualize their brand and kick it up a notch. Their desire was an aesthetics akin to generative art that they could use for all the background branding purposes. Their main product is used for analyzing and tuning game performance so we played with themes like constantly improving (loop), analyzing layers (slice), rebuilding experiences (reconstruct), diving deeper (zoom) and rejuvenating a product (breathe).